Welcome to Day 4 of Forever Kinda Love Celebrations.
Do you ever wonder what it takes to bring awareness for a book? It’s a-neccessary-evil called Marketing. And truthfully many of us HATE it with a passion!
But we do it. Why, you ask? Simply put–it allows us to connect with our readers! Although we hate the marketing piece of publishing, we absolutely LOVE to talk about the story we’ve slaved over the past year(s). And really who would be interested in just hearing a bunch of people spew words without any fun incentives?
Raises hands Fine. Me. I LOVE stalking authors and hearing their stories, BUT when there are giveaways involved, it just brightens my day.
So, as part of marketing, Authors go about it several ways–Blog tours, Interviews, takeovers, signings at book stores, and giveaways–ebooks, paperbacks, swag.
And today, I have one of my swag creators stopping by to talk SWAG. Please welcome Cassie Chavez from Cassie’s Crafty Creations.
Good Morning, Afternoon, Evening, or whatever time zone you are in hope it is great!
I’m Cassie many know me by Sassy Cassie because I’ve been a book blogger for years but today I’m simply explaining my life story as a swag maker.
What’s a swag maker you ask? To me it is an acronym. I’m one of those people that think too logical for my own good. So swag, swag is souvenirs, wearables, and, gifts. It fits right? When authors come to me to buy swag it is for you! The fans, the die hard book lovers! They love your support and they love showing that they do by giving you free fun swag.
Swag making to me is second nature. Authors give me an idea and I’ll gladly try to bring it to life. The hardest thing in the swag making business is having patience, you don’t just wake up one day and decide to make swag and it comes out perfect. You have to troubleshoot, dabble in the unknown, and you definitely have to make TONS of mistakes.
Even to this day I make mistakes on pieces and me being the OCD person I am will remake EVERYTHING I mess up. Literally. Every. Single. Thing. I hate mistakes and I hate having authors see things I can’t picture as my kind of perfect. Why you may ask? I say this because in my group of swag makers which there is seven of us, we believe that quality comes before quantity. We want you to have the best product, best quality, but also for the best price we can do. We do this for you, not always to make a living, but so we can show you all we love what we do.
Intrigued? Here are a few commonly asked questions:
My favorite swag: Key chains. They are like my pride and joy I can make them all day with a smile on my face.
Authors favorite swag: My deluxe charm bracelets. They have their full jackets (full covers) of each book and basically the bracelet is all the important aspects of the book(s).
What made me popular? Well popular/famous isn’t what I’d call it. I’d call it being loved I’m loved in the swag community because of my unbeatable prices, my amazing quality, and the variety I bring to the table. I can make many things but in all honesty if it’s something I don’t like I’ll send you to my favorite swag hag (best swag friends).
Pricing: I probably make a 20% profit (maybe) I don’t do this for a living, it is a straight hobby. 80% of my earnings goes into new items to make or just stocking up.
Time: So each item is different. I can make a necklace is a minute, a key chain in 5-10 and a bracelet in 30-45. That isn’t what is time consuming. What is time consuming is editing, printing, sizing, and making sure the pictures have amazing quality to them. My time goes into making the pictures and clear as I can.
That is basically my process. Get photos, edit photos, make photos perfect, print photos, double check photos to make sure they are perfect, then get my butt into gear on the actual making part.
I want to leave you with this. If you love something in this world, stick to it! I love swag, I may have ruts but I eventually dig myself out and I never regret all the time and money I put into it. I just simply Love it. Hope you enjoyed my post! I also hope you love my swag!
Today’s Giveaway includes:
1 Winner to receive: eBook of Finding Olivia by Micalea Smeltzer, Ultimate FKL SWAG Pack — keychain, Magnet, signed bookmark, and matching Jewelry: a necklace, an earring, and a bracelet!
***Please read Rules before entering the giveaway***